The Welsh Rarebits Collection is no ordinary tourism marketing scheme. Our credibility is built upon ‘above and beyond’ quality and personal service, brilliant attention to detail and hands-on hosts who care. Membership is by a coveted invitation only. That’s not to say that we don’t want to be contacted by you, if you feel that your property would suit our collection, we’d love to hear all about it!
Although the collection personifies excellence, variety and choice, certain common factors apply. Bespoke high standards and market leading hospitality are in the Rarebits DNA, separating the best from the rest.
Our marketing strategy incorporates all of our brand members as well as following themes associated with the tourism industry, local and national events and popular trends which we react to on a daily basis. We use a combination of digital and print marketing tools to execute our strategy. We regularly communicate with our live database of ‘Rare Members’, sending weekly e-newsletters, updating our popular blog with useful independent travel tips and advice, regular competitions and running campaigns on social media sites including Facebook, Twitter, Instagram and Pinterest. By constantly engaging with our fans and followers, we keep the conversation going, increase loyalty and generate real leads.
Each member has their own dedicated home on the website, a selection of gorgeous high resolution images showing off your best bits, a bespoke write up in keeping with the style of the brand values, your direct contact details including a dedicated free phone number which tracks the direct calls you receive. The website’s dead easy to use booking engine allows your own in house software or Channel Manager to link seamlessly.
We love digital technology, but we also love the feel of a high quality brochure, always in the glove box, in your hand and on your coffee table.
Our customers agree with us. Each brochure is printed and bound in the highest quality and is distributed free of charge to our vast database, tourist information centres in Wales and England, Visit Wales and Visit Britain offices around the world, key attractions across the country including art galleries and woollen mills, Cardiff International Airport as well as at each of our member properties throughout the collections.
We hold a glamourous annual meeting and gala dinner every November. There is always a large attendance and is a great opportunity to meet and network with like-minded Welsh Rarebits Collection members and preferred partners. We also hold facilitated regional meetings and ‘Rare Nights Off’ as an opportunity to meet and discuss with members the topics that are important to you.
What we look for…
- Independently owned and personally operated properties
- Warm, friendly and inviting hosts
- Uncompromising standards and quality
- Members who like to get involved and communicate with us
- Passion and commitment
Membership of any of the Welsh Rarebits Collection brands is strictly by invitation only. If we have not approached you in the past or if you are new owner please contact us to have an initial chat, an introduction to the Collection and then arrange a visit to your property.
Following our visit, and assuming we like each other and want to get further acquainted, you will then be formally invited into the family. We’ll need some beautiful images from you and we will lovingly create an original write up to present in our brochure and showcase your property in all its glory online.
If you’d like to learn more about becoming a part of The Welsh Rarebits Collection please get in touch, we love to talk and be given the opportunity to see your lovely property first hand.
For more information & to arrange a visit
+44 (0)1570 470785